Order of relevance is as follows:

  1. Title
  2. Backend/hidden keywords
  3. Bullet points
  4. Description

The length of characters within each of these sections varies dependant upon the style guides, but we average lengths are.

  • 60-120 characters for the Title
  • 250 characters for Backend keywords
  • 70-200 characters for Bullet Points
  • 2000-4000 characters for Description

If the length of characters exceeds the prescribed limit within the style guide, the additional characters will be excluded.

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