There can be multiple reasons for rules not having triggered any actions (yet):
1. The Rules have not been Set Up Properly
2. Not enough time has Passed / Not enough data has been collected
3. Review of Conditions in Correct Timeframe
Actions are only triggered if their conditions are met. The conditions, on the other hand, are very much dependant on the viewed timeframe, as further explained in this article (click here).
Selecting the correct timeframe in the Optimize section is therefore essential:
4. Consider Difference between Keywords & Search terms
A rule whose action refers to a search term will have no influence on Keywords and vice versa.
Help Us Help You
If a condition is met, but no action was triggered, please contact us via the tool's chat. When doing so please prepare an example containing the viewed marketplace, rule, adgroup, example keyword and timeframe.