ACOS = PPC Costs / PPC Revenue

Example:

Your sponsored product has had a total of $2 costs for all of its clicks, and made a total of 10$.

--> ACOS = 2 / 10 = 20%

Understanding ACOS

The following articles can help obtain a better understanding as to why the ACOS is a central metric to measure the performance of your Sponsored Products, as well as how you can define what a "good" ACOS is:

What's a Good ACoS for My Amazon Ads? (click here)

Why ACoS Can Be Misleading (click here)

How to set your Target ACOS (click here)

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