1.1 What can you do in the Retail Analytics module?
- Daily insights into your ARA/ARAP data
- Direct comparison of your sell-in and
- sell-out data
- Country Comparison view
- Sourcing & Manufacturing view
- Filter your sales data by ASIN, country, product group ‘tag’, brand, category etc.
- Rich data visualizations & reports of your sales performance
- See your returns on the product level
- Top Products with the highest number of returns Average Sell-Out price at the product level
- With our new Retail Analytics module, your ARA/ARAP data will be pulled on a daily basis via our Vendor Central Chrome Plugin, and stored in your Sellics VE account.
- Get intuitive data visualizations of your current and historical sales performance, without having to manually extract data from various ARA/ARAP reports, or be limited to only one week of sales data as is the case with Amazon.
1.2 Definition of ARA / ARAP metrics:
- Shipped CoGS: Shipped CoGS are the CoGS multiplied with the shipped units.The Cost of goods sold (CoGS) are the costs incurred by Amazon to purchase the items from you as the vendor. (Sell-Out / Sell-In Mix).
- Shipped Revenue: Avg. Sales Price * shipped units: shipped units means units shipped from Amazon to the customer. This is referred to as your Sell-Out data; the revenue Amazon made with the products from your brand.
- Ordered Revenue: Avg. Sales Price * Ordered Units: ordered units means the units ordered from the customer from Amazon. I.e.. The customer has purchased the item, but it has not been shipped yet. This can also be considered a Sell-Out metric. This is the metric that vendors use to compare their AMS revenue to their total revenue in order to find out what their "organic" revenue is.
- Net received: Net amount received by Amazon. This is what the vendor sent to Amazon and is referred to as your Sell-In data, i.e. how much did Amazon buy from you as the vendor.
- The Manufacturer’s view: The manufacturer view shows the aggregate sales and inventory information for items that have been identified by the manufacturer or the brand owner, regardless of whether Amazon purchases the items directly from them as a vendor. Manufacturer products can include sales from that manufacturer, sales from a distributor or wholesaler or in the EU, sales from a source outside that specific territory (e.g. a foreign wholesaler or the manufacturer’s company in another EU territory). The Manufacturer view is only available for manufacturers.
- Sourcing view: The Sourced view shows the sales and inventory status for the products under a specific vendor. In the EU, this includes all goods sold in the same country as well as goods purchased to be sold in another EU country, also known as the European Fulfilment Network (EFN).
1.3 Additional Information:
- Manufacturing view does not include any figures from sellers. These can be requested from the Vendor manager.
- Other EU countries means that Amazon can also source products from that brand from other countries. Meaning if the subsidiary in France has this product in stock they can source it from there for the German market.
- To find out how much was not directly bought from you as a vendor, you can deduct the Sourcing numbers from the Manufacturing numbers.
- Sometimes this doesn’t add up. This is due to data inaccuracy in ARA/ARAP. -> In this scenario you should create a support ticket or contact the Vendor manager.
- The Manufacturing numbers should always be bigger than the Sourcing numbers:
- Unless the data is inaccurate.
- Or some products have brand “unknown” and these products are not appearing in the Manufacturing view.
- Net received is not equal to the CoGS.
- Here you can find a webinar about our Retail Analytics module.
1.4 How does this Feature work?
- You need to have access to this module
- This feature requires a Chrome plug in, which you can find Here
- Log in via Sellics into your Vendor Central account
- Wait for your data to load
Recommendation: You need to log in to your Vendor Central Account via Sellics at least every 7 days.