The Sellics Dashboard will help you to understand and analyze your Amazon Performance over the past 30 days.


In a simple way, you can get an understanding of your performance in seconds!

Some things you need to remember:

  • The data shown is on the marketplace level (never EU or NA)

  • Data is 30 days (fixed) without the current day

  • Deltas ( green or red arrows up or down) are calculated taking the same metric and comparing it to the same time frame before the 30 days.

The first chart shows you your Gross Sales Adj. for Refunds (X number of Units - X number of Returned Units) and your Net Profit ( Net Profit = Total Net Sales - Total Cost of Goods - Amazon Commission - FBA Shipping Fees - Ad Spend - Total Promo Cost - Total Return Cost - Other Amazon Fees - FBA Storage Fees - FBA Service Fees) over the past 30 days.

The second chart shows you the Gross Organic Sales ( Gross Sales - PPC Sales) and Total PPC Sales ( Sponsored Brand Sales + Sponsored Product Sales) over the past 30 days.

The third chart shows you the number of Units and Returns over the past 30 days.

The fourth chart shows you the Ad Spend ( Total Ad Spend + Total SB Ad Spend) and ACoS % ( Advertising Cost of Sales.) of the past 30 days.

The fifth chart shows you your SP Ad Spend ( Sponsored Products Ad Spend) and your SP PPC Sales ( The total amount of sales generated via Sponsored Products advertising) of the past 30 days.


The sixth chart shows you your SB Ad Spend ( Sponsored Brand Ad Spend) and SB PPC Sales (The total amount of sales generated via Sponsored Brands advertising) over the past 30 days.

The seventh chart shows you your Total ACOS ( ATTENTION: this is not the Advertising ACoS but the ad revenue & the organic revenue combined) and the Gross Sales Adj. for Refunds ( the sum of your Gross Sales (including Sales Tax / VAT subtracted by Refunds.)


If you go over each graph with your mouse you can even see information on a daily basis, e.g on the 30th of August your Ad Spend was 921.58 Euro and your ACoS 30.40%.


The Link under each chart will guide you to the Sellics Profit feature where you can analyze further each metric:

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