How are keywords weighted within my product listing?

Order of relevance is as follows:

1. Title

2. Backend/hidden keywords

3. Bullet points

4. Description

The length of characters within each of these sections varies depending on the style guides, but we average lengths are.

• 60-120 characters for the Title

• 250 characters for Backend keywords

• 70-200 characters for Bullet Points

• 2000-4000 characters for Description

If the length of characters exceeds the prescribed limit within the style guide, the additional characters will be excluded.