How are keywords weighted within my product listing?

This articles covers the order of relevance of keywords and the length of characters limit for your Amazon product listing.

Written by Stefan Rüdinger
Updated over a week ago

Order of relevance is as follows:

Title
Backend/hidden keywords
Bullet points
Description

The length of characters within each of these sections varies depending on the style guides, but we average lengths are.

60-120 characters for the Title
250 characters for Backend keywords
70-200 characters for Bullet Points
2000-4000 characters for Description

If the length of characters exceeds the prescribed limit within the style guide, the additional characters will be excluded.