Number of Orders / Number of Sessions

The Conversion Rate is one of the key metrics when it comes to increasing sales on Amazon. Ideally, every visiting customer that has already found a product's listing page will convert to a buyer.

The main factors for a high conversion rate are:

  • Product Images: this Blog (click here) explains how to make the most out of product images.

  • Reviews

  • Price Promotions / Stroke Rates / Multiple Units Discounts: Giving customers the feeling they are "saving money" is one of the oldest but still the most effective "tricks" of selling more.

  • Information Texts (Bullet Points, Description)

Finally, this video (in German) will walk you through the process of optimizing your product's contents:



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