Number of Orders / Number of Sessions
The Conversion Rate is one of the key metrics when it comes to increasing sales on Amazon. Ideally, every visiting customer that has already found a product's listing page will convert to a buyer.
The main factors for a high conversion rate are:
- Product Images: this Blog (click here) explains how to make the most out of product images.
- Price Promotions / Stroke Rates / Multiple Units Discounts: Giving customers the feeling they are "saving money" is one of the oldest but still the most effective "tricks" of selling more.
- Information Texts (Bullet Points, Description)
Finally, this video (in German) will walk you through the process of optimizing your product's contents: