Automate Keyword Harvesting & Movement
Keyword Rules allow you to automate the process of transitioning search terms (or ASINs) from your automatic or manual campaigns to keyword (or product) targets in selected manual campaigns.
Just how powerful and time saving this feature is becomes clearer with a basic understanding for PPC campaign structures. Especially for the purpose of finding new keywords via automatic campaigns, Keyword Rules represent an invaluable must-have for all Amazon sellers.
Furthermore, Keyword Rules offer the option to negative or pause keywords.
These two options were previously available within the Bid Rules section. There they cannot be added to rule sets anymore, but will continue to work for existing rule sets.
Reminder: Learn about how rules work in general and which conditions you can set for your rules in this article, while our best practice recommendations for Keyword Rules can be found in this article.
How to get started:
1. Go to the 'Keyword Rules' tab in the PPC Automate feature.
2. Add Campaigns the Rule Set.
Below you'll see an example rule set for automatic campaigns with 2 rules.
The first rule to move badly performing keywords to negative, and the second one to let search terms with minimum 1 order become broad matched keywords.
Click on the top middle button to start adding campaigns to this rule set:
3. Select all Source Campaigns for both Rules.
In this first step, you can select your source campaigns. These will be the campaigns for which the rules will check whether any searchterms match any of the rules' conditions (e.g. if orders => 1) within the set time-frame (just how it works for bid rules).
You can click on the middle icons to select all available (active) campaigns.
Afterwards, continue to select the destination campaigns for each rule.
4. Campaigns Destination Mapping for Rule #1.
In this example rule set, the first rule is simply to put search terms to the negative list of the same campaign, if they are performing badly.
Therefore, you do not have to select any campaign as a destination and can simply move to the next rule further below:
5. Campaign Destination Mapping for Rule #2.
Here you can select to which campaign each search term from the second rule (orders => 1) will be moved as a broad keyword.
On the left you have your source campaign and on the right you select the destination campaign. Optionally you can also select a destination product targeting campaign for ASINs that came up in your automatic campaign:
On the left side of your source campaigns, you can optionally also decide to negative exact the same search terms that will be moved to the new manual campaign, so that the respective search terms will not be targeted from 2 different campaigns.
Please note: In order to save the mapping, you have to select a destination campaign for each of the source campaigns that were added in step 3.
6. Set Target Bids & Match Types for new Campaign Destination.
After you select a destination campaign for one of your source campaigns, you can set a match type and bid of your choice for the new target in its new campaign:
At the very top you can also bulk edit the bid and match type for all destination campaigns.
Create customized rules that fit your strategies!
Within your Keyword Rule Sets, you can also add rules that consider various other metrics in their conditions. For example, some sellers will also want to move and target keywords that have a high CTR:
If you want to have a search term move to multiple destination campaigns, you can create another rule with the same conditions and then set another destination within that rule's setting (step #5).
You can find a best practice rule set for keyword rules in this article!
If you haven't already, set up Bid Rules to automatically optimize the bids of all of those harvested and moved targets within their respective campaigns, as well as the default bids of automatic campaigns.