As Amazon grows, every category becomes progressively more competitive. In such a saturated space, your ASINs' content needs to be optimized to meet your category standard and stand out from competition.
Sellics is the perfect tool to help you leverage competitor information to work on your own Content Strategy.
Sellics will allow you to upload competitors' products, group them in a tag, and collect data. This guide will cover the following steps:
Step 1: Upload Competitors' Products
The first step you need to take is to create a list of competitors' ASINs, which you can easily collect from their Amazon product listings.
After you make your competitors' ASINs list, it's time to log in to Sellics. From the Manage Products tab, just like how you uploaded your own products, you can click Add ASINs to upload your competitors' ASINs.
Step 2: Create a 'Competition' Tag
To keep your products separate from the competitors' in Sellics, I recommend creating a tag. This will also allow you to access insights on the competition in each organic module.
First, create a tag called: Competition. Keep in mind you can also group Competition tags into different sub-categories of products. For example, refer to the screenshot below.
Second, select the products you want to add, and place them in your new tag by clicking + Assign.
Keep in mind, you can always complete this process using our Bulk Upload options if you are dealing with too many ASINs. Please follow instructions linked HERE.
Step 3: Spy on the Competition's Reviews and Questions
In order to keep an eye on the competition's questions and reviews, go in the Sellics Reviews & Questions module, and filter by your Competition tag. If you want to understand and analyze their product flaws, select only 1 and 2 star reviews, and export them in an Excel report.
You can also set up alerts to receive monthly or weekly reports on your competitors' negative reviews. From these alerts, you can gather interesting product findings or gather new marketing insights.
When you create the alert, make sure you create it specifically for your Competition tags.
Step 4: Gather Customer Voice Insights on the Competition
You can also create a summary report of your competition's customer voice! Click on the analyze tab, and filter by the tag you have been using so far. You can always change the time frame you are observing to gather more insights. Sellics will allow you to create the same chart for your own reviews and, by exporting both graphs, you can compare your performance against your competition.
Step 5: "Steal" Competitors' Keywords
With Sellics' new Keyword Research tool, you can leverage the Reverse ASIN Lookup to create a list of keywords that Amazon Customers are using to get to your competitor's products.
Click on Keyword Research, select the ASIN option, and insert one of your competitor's ASIN numbers. Sellics will provide a list of search terms together with their monthly impressions potential.
Step 6: Track Organic Ranking of the competition
Just like you researched Competitor's keywords, you can start monitoring their Organic Ranking for those search-terms.
From Listing Optimization, click in one of your competitors' ASINs (you can use the Competition tag for quick access). Then click the Add button to add YOUR keywords to your competitors' ASINs.
Keep in mind that this will NOT modify your competitor's listing, it will only give you access to their organic ranking information for those keywords.
The last step necessary to start tracking the competition's organic ranking is going to the Organic Rankings tab and choose With Keywords. This will give you a better idea of how you stack against the competition. Especially, if you start tracking branded and category keywords for both your ASINs and substitutes from the competition.
As you scroll down, you will find a line graph and a keywords table that shows the ranking history of each keywords on your competitors' ASINs. You may also choose to display the ranking tracking of each keyword on the graph and selecting the keywords.
Step 7: Use Competitors' Content as Inspiration
From the Listing Optimization tab, at the ASIN level, you can open your competitors' content, reviews, or questions on the side while you edit your content listings.
Filter by the Competition tag, and click on See Similar Products. This will open a side window that will allow you to choose between different ASINs, reviews, questions and content. These insights, when from competitors' products, can provide you crucial insights on what you can do to stand out on Amazon.