The content in Sellics may be different for various reasons. The most common are:
You started altering the content in Listing Optimization and did not submit it to Amazon yet.
The content you submitted to Amazon has not yet or only partially been approved.
A 3rd party is also submitting content (e.g. market place seller that had the buy box)
Amazon is enforcing style guidelines and automatically generating content based on their own product information.
For more information about how Content Monitoring works, visit What is Content Monitoring?
For complete guide, visit The Complete Guide to Content & SEO.
Want to learn more about the Content & SEO feature? Make sure to check our free University Course!