Amazon Advertising

Everything you need to know about the Sellics Advertising Module and Automation

Stefan Rüdinger avatar Zi Lin Liang avatar Ana Schäffer avatar +4
60 articles in this collection
Written by Stefan Rüdinger, Zi Lin Liang, Ana Schäffer and 4 others
PPC Basics

Introduction for bid adjustments during Prime Day / Black Friday

To make the most of Prime Day, we’ve put together the following recommendations for manual adjustments to get the most sales* on Prime Day
Tommaso Babucci avatar
Written by Tommaso Babucci
Updated over a week ago

How to add & edit PPC Campaigns in Sellics

Where can Products / Keywords be added to Adgroups? Which products? Possible error reasons?
Ana Schäffer avatar
Written by Ana Schäffer
Updated over a week ago

How to Manage your Target ACoS

This article shows you how to upload Target ACoS to Sellics manually or in bulk, as well as initial troubleshooting.
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

How to Manually Harvest Searchterms

This is a step-by-step guide on how to manually harvest searchterms from ad groups into keywords/targets.
Courtney Harrington avatar
Written by Courtney Harrington
Updated over a week ago

How to Create a Product Targeting Campaign in the Amazon UI

This article covers how to create a Product Targeting Campaign in Amazon.
Courtney Harrington avatar
Written by Courtney Harrington
Updated this week

Campaign Naming Structure

Do's and Dont's of naming your campaign to apply Sellics automation to ad groups/ campaigns, analyze performance and organize your account.
Courtney Harrington avatar
Written by Courtney Harrington
Updated over a week ago

How to Set the "Right" Target ACoS

This article is a guide on how to set the "right" target ACoS based on your Profit Margin before and after PPC.
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

How to Pause a Product / ASIN within a Campaign

This article is a step-by-step guide on how to pause or change status of a product/ASIN within a campaign to 'enable', 'pause' or 'archive'.
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

How to Add Products / ASINs to Existing Campaigns

This article walks through how you can add products/ASINs to existing campaigns by making changes to selected ad group(s).
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated this week

PPC Sales Attribution Window

Up to how many days will Orders be attributed to its Clicks?
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

What is the difference between Keywords & Searchterms?

What are keywords vs. searchterms in Sponsored Products / PPC?
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

PPC Advertising Targets

Which options do I have? Keywords, ASINs & Categories.
Zi Lin Liang avatar
Written by Zi Lin Liang
Updated over a week ago

How to Add Keywords to a Campaign

This is a step-by-step guide on how to add keywords to an existing campaign and choose match type (i.e. broad, phrase, exact).
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated this week

How does Placements work?

This is a guide for the Placements tab in Sellics Advertising module: its mechanism and Sellics recommendations.
Ana Schäffer avatar
Written by Ana Schäffer
Updated over a week ago

When and why should I move keywords to negative targeting?

This article explains Negative Keywords and outlines how to use Negative Keywords to control customer traffic and for optimization.
Zi Lin Liang avatar
Written by Zi Lin Liang
Updated over a week ago

How to add Negative Keywords or ASINs for AUTOMATIC campaigns on Ad group level

This is a guide on how to add Negative Keywords or ASINs for automatic campaigns product targeting and select match type (exact/phrase).
Ana Schäffer avatar
Written by Ana Schäffer
Updated over a week ago

How does Ad Scheduling work? Recommendations?

Does PPC "dayparting" work well together with automation rules? which timezone? Turning campaigns off & on at different hours / days.
Ana Schäffer avatar
Written by Ana Schäffer
Updated over a week ago

How often are PPC figures updated and when will new campaigns appear?

The amount of time it takes for Amazon and Sellics API to transfer and update data in Profit: One or two day!
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated this week

How far back will PPC data be pulled from my Vendor Central account?

After integrating Sellics with your Vendor Central account / API integration, how far back will PPC data be pulled?
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

What are possible reasons for data differences between Vendor Central AMS & the PPC Manager?

This article details 3 primary reasons for PPC deviations, i.e., differently timed updates, lagged allocation and no product display ads.
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

How can I interpret ASINs in PPC Searchterm Reports and how can I react?

Odd Codes / Hieroglyphs / Numbers as Searchterms? Set as Negative Targets?
Ana Schäffer avatar
Written by Ana Schäffer
Updated over a week ago

Can I make changes to Headline Search Ads (HSA) in Sellics?

Want to optimize Sponsored Brands (formerly HSA) campaigns in Sellics? It is totally possible.
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

Sponsored Brands Introduction and Recommendations

What is Sponsored Brands? How can I use it? What are Sellics' suggestions/recommendations?
Ana Schäffer avatar
Written by Ana Schäffer
Updated over a week ago

Sellics Recommended Rule Sets for Different Advertising Strategies

Sellics automated rule sets for bid optimizations allow flexibility to design around your advertising goals. Here are some ideas.
Sierra Nguyen avatar
Written by Sierra Nguyen
Updated over a week ago

How to use Best Practice Rule Sets in Sponsored Brands

This article explains the mechanism of the 3 default Best Practice Rule Sets: Awareness Maximization, Sales Maximization, Sales Efficiency.
Sierra Nguyen avatar
Written by Sierra Nguyen
Updated over a week ago

Sponsored Brands Introduction and Recommendations

What is Sponsored Brands? How can I use it? What are Sellics' suggestions/recommendations?
Sierra Nguyen avatar
Written by Sierra Nguyen
Updated over a week ago

How does Sponsored Brands Automation work?

Tips, tricks, and navigation support (e.g. how to delete rule sets) for Sponsored Brands Automation in Sellics Amazon Advertising module.
Sierra Nguyen avatar
Written by Sierra Nguyen
Updated this week

How to Create New Rule Sets in Sponsored Brands Automation

A step-by-step guide on how to create new rule sets in Sponsored Brands Automation and properly set up logic (e.g metric, operation, unit).
Sierra Nguyen avatar
Written by Sierra Nguyen
Updated this week

How to Enable / Disable Rules in Sponsored Brands Rule Sets

A guide to how to pause or resume (turns off / on) individual rules in your Sponsored Brands automation rule sets and other recommendations.
Sierra Nguyen avatar
Written by Sierra Nguyen
Updated this week

How to Delete Rule Sets in Sponsored Brands Automation

This is a step-by-step guide on how to remove ad groups and delete rule sets in Sellics Sponsored Brands Automation.
Sierra Nguyen avatar
Written by Sierra Nguyen
Updated this week

How are sales attributed differently in Sponsored Brands?

Sales are attributed differently between Sponsored Products and Sponsored Brands Automation. What are the implications for the latter?
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago
Rule-based Automation

How do Rules for PPC Automation Work?

This article provides a detailed explanation of PPC Rules mechanism: the condition, the threshold, the action, and more.
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

What Time-frame do the Rules look at?

Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

What is the Ideal Threshold for Rules? How many Clicks should I wait?

This article explains how to make decisions about an ideal threshold of clicks, the formulas, organic/PPC CR and automatic calculations.
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

Why are my Rules not triggering any actions?

Already set up the rules but see no actions? Here are a few possible reasons.
Stefan Rüdinger avatar
Written by Stefan Rüdinger
Updated over a week ago

How do Bid Rules work?

Automated changes of bids explained. Advertising automation for bid optimization.
Zi Lin Liang avatar
Written by Zi Lin Liang
Updated over a week ago

Bid Rules Recommendations

Best Practice Rule Set for Bid Rules
Zi Lin Liang avatar
Written by Zi Lin Liang
Updated over a week ago

How do Keyword Rules work?

Advertising automation for keyword harvesting and automated movement explained
Zi Lin Liang avatar
Written by Zi Lin Liang
Updated over a week ago

How does Sponsored Brands Automation work?

Tips, tricks, and navigation support (e.g. how to delete rule sets) for Sponsored Brands Automation in Sellics Amazon Advertising module.
Ana Schäffer avatar
Written by Ana Schäffer
Updated over a week ago

Keyword Rules Recommendations

Best Practice Rule Set for Keyword Rules with Automatic and Manual Ad Groups.
Zi Lin Liang avatar
Written by Zi Lin Liang
Updated over a week ago

Sellics Recommended Rule Sets for Different Advertising Strategies

Sellics automated rule sets for bid optimizations allow flexibility to design around your advertising goals. Here are some ideas.
Zi Lin Liang avatar
Written by Zi Lin Liang
Updated over a week ago